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Cleanse, correct, hydrate and protect

Daily skin care is essential for optimal skin health. There are four steps that should be included in every skin care routine: cleanse, correct, hydrate and protect.

Cleanse
The first step to healthy skin

Washing your face is the foundation of proper skin care. Cleansing in the evening removes make up and dirt from the day, which is especially important since your skin repairs itself while you sleep, so you want it to be clean. You also want to cleanse in the morning to prime your face for the day, removing any dead skin cells and oil build-up that accrued while you slept.

Correct
Targeted treatments for your skin concern

Corrective products are formulated to target specific skin concerns from acne to discoloration, to signs of aging and more. Treating your skin with these products is where you’ll see significant changes in your skin after just a few weeks.

Hydrate
Sustainable nourishment

A moisturizer is a staple in any proper skin care routine, no matter your skin type (even oily and acne-prone skin). If your skin becomes too dry, it can trigger even more oil production, leading to increased breakouts. Skin lacking hydration could cause redness, flaking or allow signs of aging, like wrinkles, to appear prematurely. Regularly moisturizing your skin is key to maintaining your skin’s health.

Protect
An essential line of defense

Wearing broad spectrum sunscreen with an SPF of at least 30 on a daily basis is a critical line of defense against brown spots and discoloration, blotchiness, signs of premature aging (like wrinkles) and skin cancer. It is often forgotten that sun damage can happen no matter what the weather is.

The difference between your skin with sunscreen and without is incredible. See it to believe it: